Places · Los Angeles
The cemetery that became LA's favorite venue: Hollywood Forever
Four thousand people picnicking on a lawn between mausoleums, a movie projected against a marble wall, and a century of film history buried a few feet away. How a struggling cemetery on Santa Monica Boulevard became the most Los Angeles place on Earth.
There is a moment, on summer Saturday nights on Santa Monica Boulevard, when the line outside a cemetery stretches down the block: blankets, coolers, folding low-chairs, someone carrying a charcuterie board with visible pride. They are going to the movies. The movies happen to be inside Hollywood Forever Cemetery, projected onto the white marble wall of a mausoleum, and nobody in line finds this strange anymore. That normalization took a hundred and twenty years, and it is one of the best stories in Los Angeles.
Older than Hollywood itself
The cemetery opened in 1899, before the film industry existed here — Hollywood was farmland, and this was simply where the young town buried its dead. Then the movies arrived and grew up literally next door: Paramount's studio lot sits on land that once belonged to the cemetery's southern grounds. As the industry boomed, the cemetery became its memory. The founding generation of American film settled in for eternity — from studio founders to matinee idols, with Rudolph Valentino's crypt drawing mourners and mystery visitors for a century — and generations of stars followed, making the grounds a who's-who of everything Hollywood made.
Decline, rescue, and a very LA second act
By the 1990s the place had fallen into disrepair and financial ruin — an embarrassment sitting on top of the industry's history. The rescue came in 1998, when new owners bought the grounds, restored them and renamed the place Hollywood Forever, with a bet that sounded almost scandalous: a cemetery could be part of the living city. The bet paid off in 2002, when a young cinephile named John Wyatt, looking for somewhere to screen films for his movie club, projected Hitchcock's Strangers on a Train against a mausoleum wall for about eighty friends. The next screening drew a thousand people. Cinespia was born.
The lawn that became a ritual
More than two decades later, Cinespia's Saturday screenings run May through September and fill the great lawn with up to four thousand picnickers per night — over six hundred and fifty films shown to more than a million people, DJ before and after, the Hollywood sign visible over the treeline. The cemetery also hosts concerts, and its annual Día de los Muertos celebration is one of the largest north of Mexico, a full day of altars, marigolds and danza that treats the cemetery as Mexican tradition always has: as a place where the living and the dead share the party. Punk pilgrims, meanwhile, come year-round to leave guitar picks at Johnny Ramone's memorial statue.
Why this place matters
Every city negotiates with its dead; Los Angeles invited them to the show. Hollywood Forever works because it refuses the false choice between reverence and life — the films are chosen with love, the grounds are kept beautiful, and the industry buried there gets a weekly audience bigger than most of its films drew in their day. It is the rare venue that makes the city more itself: glamorous and morbid, communal and cinematic, sacred and lightly absurd, all on the same lawn.
When the credits roll and four thousand people fold their blankets in the dark between the graves, you understand the city a little better. Go before summer ends. no te limites.
This is NTL Magazine: opinionated picks about real events from the catalog. Nothing sponsored, nothing made up. If a detail changed, drop a line to hola@notelimites.com.